Expertise
- Marketing Communication
- PR and internal communications
- Executive Coaching
- public relations
- media relations
- Training and Development
- Train The Trainer Training
- Marketing
- Marketing strategy & plans
- Workshop Facilitation
- Copywriting and editing
- Reputation Managment
- Employee Engagement
Summary
I’m a communications specialist who was recognised in 2017 as one of the North’s top 50 in-house communicators.
With over 18 years’ experience of corporate reputation management, public affairs, marketing and stakeholder engagement, I am now available to support other ambitious companies with their internal and external communications challenges.
Effective under pressure, I consider myself an inspiring leader, team player and relationship-builder. A member of the Chartered Institute of Public Relations (CIPR), I’m politically aware, commercially astute and professionally well-connected.
I am based in Chester but regularly travel around the North West and further afield. If you'd like an informal chat about the services I offer at Reputation Unicorn, please give me a call on 07488 376738.
Experience
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Environment Agency
Communications Director
2014 - 2016Most senior Communications Advisor to the Executive and Non-Executive board to this £1bn organisation of 10,000 employees, providing counsel on all matters of reputation management.
Led, managed and motivated a dispersed team of 120 people to deliver the external and internal communications strategy, with a £6.7m budget.
Project managed a transformation change programme to reduce communications headcount and move to an advisory ‘business partner’ service across the whole of Defra.
Delivered insight-led campaigns to change behaviour, such as Flood Awareness and the revenue generating £4m Rod Licence campaign, using digital and customer focussed delivery channels.
Led the communications response for unprecedented Winter 2015 flooding events, managing global media interest, chairing cross-Government briefings and partner meetings to maintain public confidence. -
Canal & Rivers Trust
Partnership Member
100+ Employees 2015 - CurrentNon-Executive Board Member advising on communications, marketing, digital and community engagement.
Supporting priority projects to gain political support, funding and partner adoption.
Education History
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Strategic Communications
University Huddersfield
2014 - 2015 -
Media & Cultural Studies
University of Wolverhampton
1997 - 2000 -
Marketing Communications
Chartered Institute of Marketing
2006 - 2008
