Expertise
- PR and internal communications
- Executive Coaching
- public relations
- media relations
- Training and Development
- Train The Trainer Training
- Marketing
- Marketing strategy & plans
- Workshop Facilitation
- Copywriting and editing
- Reputation Managment
- Employee Engagement
Summary
Reputation management
A business or individual’s reputation is the result of what they do, what they say and what others say about them. The days of managing reputation by accident are gone, businesses need to address the alignment between stakeholder expectations and experiences proactively.
In today’s constantly connected society, communications has never been so important. It has also never been easier for the disconnect between a company’s brand – what it says and how it behaves – and its reputation – what others say about it based on shared perceptions – to take hold and even spiral out of control.
Connecting with audiences
Reputation Unicorn offers strategic advice and guidance to business leaders who want to connect with their different audiences in a way that will inspire trust and confidence, using the most appropriate intervention:
- Media relations and PR
- Internal communications and employee engagement
- Marketing
- Digital engagement
- Public affairs and relationship building
- Stakeholder and community engagement
Fail to prepare, prepare to fail
Reputation Unicorn also offers businesses support to prepare for worse case scenarios, building internal resilience and capability, so that leaders can respond immediately and effectively when issues or crises occur and survive with their reputation intact.