Lego says it has won a landmark copyright case in China against rival products almost identical to its famous coloured toy bricks.
As reported in a BBC news story this week which you can read here paves the way for other international companies to protect their brands and products from imitation goods in China.
The Shantou Intermediate People’s Court made the ruling, which also found that the manufacture and sale of the infringing products constituted acts of unfair competition. Lego said this was the first time it has filed and won an anti-unfair competition case against imitators in China. The decisions came into effect in November.
Peter Thorslund Kjær, vice president of legal affairs at Lego, said: “We are pleased with the ruling by the Shantou Intermediate People’s Court, which we see as a strong indication of the continued focus on proper IP protection and enforcement by the Chinese courts and responsible authorities.”
For more information about protecting your brand internationally, please contact Mathys & Squire.
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