Marketing & PR
Local SEO part 2
Here is a quick run down of the basic process involved in ranking locally. This can be more complicated and require a…
23.09.2015
Local SEO 2015 - Ranking In the Pack
Here is a quick run down of things to optimise on, and for your website to rank in the Local listings on Google:
- Include keyword and location in URLs if possible
- Have keyword and location in meta title
- Upload videos to Youtube, geo-tag the videos and put Name, Address and Phone number (NAP) in the description with a link back to your website
- Create a page that specifically talks about your company's location(s). One page per location. Include opening hours, address, and driving instructions. Embed a Google Maps widget (classic)
- Link back to your listings on Yelp, Google Business Pages from your website
- Link to local pages, like the government websites for your local town, from your local page
- Link to nearby places where possible from your site, like hotels, train stations etc.
- Include NAP in the footer using Schema
- Add reviews with hcard markup
- Images on the location page of your site, should have meaningful file names, and contain the location and keyword in the alt text
- Add lattitude and longitude meta details to location pages
- Add photos to Flickr and Panoramio and geotag them and add lattitude and longitude. Embed them on your site if possible.
Blogger, SEO executive, really bad martial artist and general fitness enthusiast.
Expertise
Information Technology
Self Service Kiosks - Sale Assistants of the future?
The phrase that the 'high street is dead' is perhaps overused; and an exaggeration. However, there are some important…
Would you like to promote an article ?
Post articles and opinions on Chester Professionals
to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.