Ok, here is a quick game for us all to play! First of all, think of your favourite restaurant that you have been to. It can be anywhere in the world. Think about how good the food was, the setting and anything else that makes it special.....Done? Good!
Now think about your ideal restaurant. Think about the food it would serve, where in the world it is, the exact location, the decor of the room, the service, even the size of the bill if you like(!), and anything else that might make it extra special.
Now, back in the room. Did anyone think of the same place on both occasions? If so you have a very limited imagination! 99% of us will have thought of a different restaurant the second time. Even though the first restaurant is the best we have ever experienced.
So what was the point of the game? Apart from making everyone hungry? It shows that even the best companies will always have ways it can improve, and that there will always be ways to improve the services we offer to a customer to make our customers even more delighted and even more likely to use us again in the future (and tell all their friends of course). And the best way to find out how to do this?? Ask your customers!!
