02.05.2013

What is Customer Loyalty?

What is Customer Loyalty?

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Customer loyalty is both an attitudinal and behavioural tendency to favour one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Customer loyalty encourages consumers to shop more consistently, spend a greater share of wallet, and feel positive about a shopping experience, helping attract consumers to familiar brands in the face of a competitive environment. Mobile phones are always in their owner’s possession. One in four people check their phones every thirty minutes, while one in five check every ten. We’re also never far from our mobile devices, even in sleep - 75 per cent of 25-to-29-year-olds said they took their phones to bed. Take advantage of these facts. Run or change your loyalty scheme with no paperwork, no cards, no printing. Managed entirely through our digital platform, you can run a loyalty scheme for your customers based on their phone, so they don't need to remember their card either. Chuppy loyalty apps are the ideal way to get started in the app world. They are designed to make a difference to your business, enabling you to offer more to your customers with minimal effort. If you require more information on how the Chuppy Loyalty App can help your business please don’t hesitate to contact me. Regards, Paul Sanders www.apps4.co.uk www.chuppy.co.uk

As an experienced IT Consultant I have worked with companies of all sizes, from one-person operations to multi-national corporations, on digital strategies and platforms for internal (optimising…

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