17.01.2020

Agency or Consultancy? What am I building?

Agency or Consultancy? What am I building?

twitter icon
Starting out on your own after a successful career, can be daunting, but setting better goals leads to better choices about how you deliver value to clients.

Reflecting on my clients from 2019, I realise that I’ve clients have shaped their lives in a number of ways this year: new jobs, portfolio careers, new starts. Two particular clients have very similar goals but are achieving them with two different business models.

Both women started with goals for building their businesses in order to use their skills and expertise built up over 20 years, to provide the best for their children and to achieve flexibility to work on their own terms.

Whilst the industries that they work in are different (Corporate events and Luxury brand PR) they both have services businesses, both operate B2B and both share attention to detail of the highest standard. One has opted to maximise their value as a Consultant and one is building an Agency. Both are achieving their goals but with two different models.

The achievements that they share are:

  • Increased income
  • Freedom to set personal boundaries
  • Freedom to set boundaries with clients
  • Clean and clear time with family
  • Doing things they love
  • Working with clients they enjoy

They have also created things specific for their business model.

  • Building sales funnel (agency)
  • Increasing operational capability (agency)
  • Increased value delivered within Social and Traditional media (consultant)
  • Increasing client retention (consultant)

The details of the goals that set them apart were the scale of their desired businesses and the time line for reviewing their choices.

“I don’t want an agency and all the growth headaches that brings whilst my children are so young”

Vs

“I want to be ready when my kids go to secondary school for my business to delivery for me”

So if you are in a quandary about how you can increase your income, create clean and clear time with your family and continue to work with clients you enjoy doing things you love, it will be good to think about the following:

  • What scale of business do I want & what do I want from that business?
  • What value can I deliver for clients?
  • What type of Client Relationship do I want?

What do you want from your business?

  • Events
  • Executive Coaching
  • public relations
  • Leadership coaching
  • Business Coach For Women

My first job was in a technologically advanced UK company, but through their lack of vision the company remained small. My second job was working for a US company with a grand vision, and exactly the…

Follow us for more articles and posts direct from professionals on      
  Report
Retail & Services

The Rising Popularity of Home Lifts in Malaysia: A...

In recent years, Malaysia has seen a significant shift in how homeowners approach convenience, safety, and…
Information Technology

Nibav Home Lifts: A Smarter, Safer Way to Elevate Your...

Not long ago, the idea of having an elevator at home seemed extravagant—something only seen in sprawling mansions or…
Property

Energy-Efficient Home Lifts: A Sustainable Mobility Solution

With the growing focus on sustainability, homeowners are looking for ways to reduce their carbon footprint while…

More Articles

Retail & Services

What are the main types of home lifts available?

Home lifts come in several types, each with unique mechanisms and advantages: Pneumatic Vacuum Lifts: These lifts…
Information Technology

CYBERSECURITY STARTS WITH PEOPLE: WHEN KNOWLEDGE IS THE...

In the Cyber era, the most valuable asset of any organization is not just their cutting-edge technology, but their…
Information Technology

Unleash Your LinkedIn Potential with the Ultimate AI Tool...

LinkedIn has become the go-to platform for professionals to network, share insights, and build their…

Would you like to promote an article ?

Post articles and opinions on Chester Professionals to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.