Summary
Silverlance Copywriting was founded by Rhonwen McCormack, a professionally-trained copywriter with a particular focus on direct response copywriting. (That's the kind with a call to action for the customer, so the client can measure the results and see if it works!)
Rhonwen has also worked in market research, business-to-business sales, in-store demonstrations, promotions, and hospitality. Sectors covered have included: finance, charity, arts and culture, education, medical, disability services, children’s products, perfumes and cosmetics, food, and alcohol.
And she is great at writing in different voices and tones for different types of customers. Rhonwen brings the human touch. Sales is communicating from one human mind to another.