Strategy before execution, brand before marketing
When you introduce your business as ‘I am a…’ or 'We are a....' you are effectively positioning it as a commodity - as…
THE BLANDWAGON IS OVERCROWDED AND OVERLOADED
Put very simply, there is far too much bland out there already, too many me-too blands that stand for nothing in…
Solicitors and Accountants need to avoid just blanding in...
One particular area where I see a very great need for businesses to differentiate themselves within in order to stand…
